Interview

From Patient Centricity to Patient Leadership: Pharma’s New Digital Engagement F...

Discover how pharma companies are shifting from patient-centric campaigns to patient-led experiences in the digital age. Insights from Jenny Ousbey, OVID Health

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Article

How Enterprise Architecture is Reshaping Modern Medicine

Discover how Enterprise Architecture is transforming healthcare operations, enhancing patient care, and addressing technical debt in the industry.

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Interview

AI in Pharma and Life Sciences: Balancing Innovation with Integrity

Explore how optimism and ethical concerns shape AI adoption in the Pharma & Healthcare industries in Elsevier's 2024 market report.

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Interview

Exploring AI's Untapped Potential in Personalised Medicine

Discover how AI is transforming personalised medicine and patient-specific treatments and how data integration can revolutionise drug discovery and healthcare.

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